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The Five Rules Of Influential Web Writing
By Robert Warren


Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

When your business requires powerful words online, follow these five rules for promoting the message that will serve you well in the digital world:

Stay on message. To write is to influence: always remember that the goal of good writing is to encourage thought and action. Look beyond the facts and statements, and focus on themes and positions. Decide on what you believe and then promote it with the facts; find your message and stick to it.

Make your points quickly but securely. The average visitor to your website will stay no longer than a few minutes, clicking through no more than three links before moving on. You must either make your point quickly or not at all. Be direct, confident and brief: use simple language and don`t use any more words than necessary.

Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information into the Internet is far easier than taking it out. Relevant points today have a way of becoming embarrassing cliches tomorrow.

The most influential web content is timeless. Write for the long term: avoid posting information online that won`t still be valid and useful in twenty years. When you write about a controversy, assume that the reader knows how it was resolved. When you write about a product or service, assume that the reader knows whether it was a success or failure. Assume that your deepest secrets are now public knowledge. Write for a reader who knows more about your future than you do.

Bring it home. If you want to use your articles to promote your reputation, your readers must know how to find you. Plan your contact information for the long term: if you don`t have your own domain, get one. Plan to keep it for at least the next five to ten years. Don`t use an email address that may no longer exist when your article is being read.

Keep your personal life out of it. Nothing outdates - and bores - faster than personal information. Don`t engage in public self-reflection; don`t mention your personal relationships, neuroses, or the day-to-day trials of your home life. Your writing will be available somewhere online for many years after your situation has changed, which can prove embarrassing (or even dangerous) at a later date.

What works in the print world often doesn`t work in the digital one. If you want your words to serve you long after they are published online, write the web content that ages well and reflects the power of your expert vision.

Your future clients will thank you for it.

For more information, news and articles see:

Courier Insurance - Courier Insurance
...must as some parcels being sent might be quite costly or important. Losing such document or parcels can mean huge losses for some people. Therefore,Courier Insurance has become an important consideration for any one using mailing services. It is not uncommon for people to lose their mail before it reaches a desired destination. We make sure that your mail is covered sufficiently so that if you happen to lose it while it is on its way, you will be compensated. Many people may not see this as a necessary step until they experience a loss. So, why wait for it to happen to you? Get your insurance now and save yourself from huge losses. ...
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Hgv Courier Insurance - Hgv Courier Insurance
...purchase for a delivery business. So there are now insurers who specialise specifically in more complex insurance policys, they are experts in business insurance; therefore they will be able to advise you on all your insurance needs, to make sure you are completely covered, leaving no room for mistakes. The following is a list of the specifications that you may need to include in any haulage insurance cover and what can be potentially covered with the correct policy: Legal liability for injury or death to any other individual, including any such passengers. Legal liability for damage to outside property. Legal costs can be fully covered with the Insurers consent, in connection with an insurance claim against your policy. Your own damage (subject to any excess). Vehicle replacement, in the event of an accid...
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Car Gap Insurance - Car Gap Insurance
...er heard of car gap insurance until recently. I suppose unless you buy a car on finance you might not know about such policies. As I understand it the car gap insurance covers you in the event of a car being stolen and never recovered or one that is deemed a total loss by the insurers. If you still owe money on the car to a finance company then the gap insurance will pay off the difference between what the insurer says the car is worth and what finance you have left on it. Some of the policies will even leave you with some money to use as a deposit on another car. It`s, probably something that many people would never even consider when they take a car out on finance. If the insurance company decides that the car is worth less than you thought it might be when it is deemed a total loss then you could have to stump up the money to pay off the bal...
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Gap Insurance - Gap Insurance
...nsurance but how many people know what gap insurance is? I know that I had never heard about this type of insurance before until it was brought to my attention recently. The gap insurance covers the deprecation on a car in the event of it being stolen and never recovered. How does it work you might wonder and do you need to take it out if you have outstanding finance on the vehicle? Say you have ten thousand pounds worth of car finance on your car but when it gets stolen the insurance company says it`s only worth eight grand. It means you`ll have to find the extra two thousand pounds to pay off the finance company. If you take out gap insurance on the car, this amount will be covered, so you don`t have to find any additional money to pay off the debt. Most people buy cars and decide to keep them for a set amount of time so they know how much fina...
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